Web Architecture
For the architecture we will focus on the target audience, the existing data and how we will represent the information. We will carry out an initial keyword study . Then we will analyse the data , create the ideal user and establish objectives for the website. We always do all this in conjunction with the project's Communication Plan.
Designers and developers are also involved in this phase. We will use wireframes, sitemaps, flowcharts, hierarchical structure diagrams, etc.
We propose a web architecture taking into account three factors:
that includes all the information
make it easy and accessible
that helps with organic positioning . Because of SEO, each important keyword will have its own page on the website.
Web Architecture
Usability (UX)
For the interaction design we will focus on simplifying navigation. The website will be intuitive, offering the user simple, fast and effective navigation . We will focus on User Experience (UX) and User Interface (UI).
We will decide which audiovisual resources, texts, graphics, menus or buttons we will use and how they will interact with each other (widgets, additional animations, interactive mechanisms, page blocks, etc.). Each element will have a specific purpose and we will use reusable design patterns to maintain consistency throughout the website.
We will use the appropriate contrasts between elements to capture the attention of users. We will use colors to effectively focus their attention on important or actionable elements.
Usability in Web architecture
Text elements (titles, headings, paragraphs, etc.) wil brazil telegram l have a simple, user-friendly and understandable design to make reading easier. We will use CSS3 visual elements to make the website more dynamic.
Images are not just a visual factor, they play a very important role in usability and user experience. Most users move around the web following visual stimuli, they perceive images more quickly than text, so we will give them the importance they deserve.
We propose the use of high-quality images and videos that convey information, but also emotions . We will use them for banners, featured images, as section backgrounds, etc.
These resources will follow predetermined patterns and filters. The aim will be to ensure that the website has a uniform graphic coherence and consistency.
The design will be spacious, clean and show clarity . We will make sure that the most important information is placed at the top and visible without having to scroll.
The colors to be taken into account will also play a very important role in the conceptualization of the web design. They will be bright colors that reflect all the established objectives and the corporate identity.
The two disciplines, architecture and interaction design, are related and must be conceptualized hand in hand.
Responsive Web Design
The website will adapt to different screen sizes and orientations . Whether it's a mobile, tablet or any future device with a different screen size.
Responsive Web in Web Architecture
Mobile First
Not only will the website be responsive, but we will also use the Mobile First philosophy when conceptualizing the website . We will design and build the architecture with mobile in mind and then convert it to the desktop version; this way we can add other features as we design it for larger screens. This will allow us to achieve excellent results in user experience and ease of navigation.
Structure
The responsive version will be organized in such a way that all the important elements of the website are accessible and that users can easily find everything they need through simple and easy navigation. The menus and top bar on mobile will be different from those on the desktop version.
Simplicity
Clarity is the key to any interface, and keeping things simple is key in responsive design. Users need to quickly see where important information is and what possible interactions are available to them.
Control
Users have a better user experience when they have control over the website they visit. We do this by eliminating unintended interactions, confusing paths or unexpected results.
CTAs
Calls to Action will also be optimized and designed for mobile.
Images
They will be of good quality, but optimized in size and weight so as not to compromise the speed of the website. They will be adapted to Retina devices (which use twice as many pixels).
If you want us to continue explaining more details about how we organize ourselves for web design and development , let us know in the comments!
