It is important for online businesses to adapt their sales process to today's virtual reality.
An effective way to do this is to adopt a multi-channel logic and offer 24-hour customer service through a chatbot marketing platform.
Multichannel marketing is now an essential part of any marketing strategy. Your company needs to be present on all the channels where consumers are in order to communicate with them as quickly and effectively as possible. This is where chats come into play.
It would be great if your sales team could come into the office every day with all the meetings already booked for them. Not managed by a sales rep working overnight, but by a bot running on your website 24/7.
Through Chatbots, your website is no longer like an empty storefront, where the only thing that can greet shoppers are contact forms. Chatbots allow you to greet people who take the time to visit your website, allowing them to start a conversation when it is most convenient for them.
Chat marketing has seen remarkable growth thanks to the rise of chatbots over the past few years. It's a fantastic way to connect with your audience, but, like any other tool, it needs to be used strategically to get results.
#1. THINK ABOUT YOUR BUSINESS OBJECTIVES
Chat marketing is a powerful tool, but it must be combined with other tactics and geared toward your business goals; chats alone won't work.
Some brands only use chat marketing to generate leads or to list their services, so they don't take advantage of all the possibilities of this channel. Instead of just sticking to the basics, think about the problems you could solve with a chat.
You can use chat to distribute your content, get more subscri cambodia telegram phone number list ptions, or get your users to download an eBook.
Additionally, chat can be used to elicit spontaneous purchases through tactics like coupons or personalized offers. You can even accept payments within apps like Facebook Messenger.
#2. CHOOSE YOUR AUDIENCE
Choosing your audience is the most important part of the process. The audience is relevant to all elements of the strategy, from ad targeting and conversion tracking to designing relevant conversations based on your audience’s actions and interests.
Understanding your audience is key to any successful marketing strategy, and chats are no exception.
To create a valuable experience that results in a sale, you need to understand who your buyer persona is . It will then be much easier to design the rest of the customer journey and make your chat marketing plan consistent with it.
#3. SET YOUR CHAT MARKETING OBJECTIVES
Determine your “SMART” goals for your chat marketing plan:
Specific: Objectives must be well defined and focused.
Measurable: Concrete numbers will help you stay on track.
Achievable: Goals should be realistic in relation to the current situation and available resources.
Relevant: Objectives should be based on current market conditions.
Time-based: Goals should be defined in a specific time frame so that we can know whether we have achieved them or not.
marketing objectives
Once you have defined your “SMART” goals, the next step is to make a list of the tasks you need to complete to achieve them.
For example: create a chat sequence about your industry for new subscribers, send targeted messages to users most likely to subscribe, optimize the message sequence based on initial results, etc.
#4. CHOOSE THE RIGHT CHANNELS FOR YOUR CHAT STRATEGY
Once you are clear about your goals, you will have to decide which are the best channels to achieve them.
A new tactic in chat marketing is Waterfall Conversation, created by ROI expert Matt Plapp . This strategy combines Facebook Messenger, email, and SMS to send targeted messages to users in order to minimize unsubscribes and increase conversions.
#5. CREATE A PERSONALITY FOR YOUR BOTS
Chat is an important element of your brand and your storytelling, so it should reflect your brand values in a natural way.
These tips will help you in the process of bringing your chatbots to life:
Create your own language: Ideally, the experience of using a chatbot is as close to human interaction as possible.
Use expressions you would normally use in face-to-face conversations.
Use creative calls to action. Try not to stick to the classic “yes” and “no” and make your calls to action different and innovative.
Don't forget about humans. Chatbots can be used to resolve issues, but in many cases, it's necessary to speak directly to a customer service representative. Program your bots so they can pass the user on to a human if necessary.
#6. AS ALWAYS, FOLLOW UP. MONITOR AND MEASURE THE RESULTS OF YOUR CHATBOT
The best way to optimize your chat marketing is to launch a campaign and see what works and what doesn't.
We always recommend reviewing your results periodically and implementing the insights you gain to make improvements. Monitoring the results of your chat marketing strategies will make your chats much more effective in 2020.
