USA Database

There are many types of emails you can send to engage and convert your subscribers:

Welcome email — like onboarding to your website and brand
Drip nurture email — a series of emails with content informing and educating about the product until the person is ready to buy
Abandoned cart email ...

In recent months, news of the iOS 15 update has caused quite a stir in the email marketing community. The reason? Apple is introducing ‘Mail Privacy Protection’, a feature that “stops senders from using invisible pixels to collect information about the user”.

Once enabled, email marketing services ...

Opt-in rules
Transactional emails are automatically triggered, so they don’t require opt-in. Marketing emails on the other hand, can only be sent to people who have opted in.

Data protection laws like GDPR and the CAN-SPAM Act mandate that businesses must have consent before sending promotional ...

ConvertFlow: best for CRO automation
Overview of integrations for ConvertFlow, a marketing automation software for agencies
ConvertFlow allows you to optimize your content for conversions. With it, you can create and test personalized calls-to-action, targeted pop-ups, and interactive forms. This ...

When you know what products someone orders, their favorite order, how often they use coupons and so forth, you know exactly what kind of content to create for each individual customer.

Is it a discount on their favorite sandwich? Or a coupon on an order just above their average order value ...

Page-level targeting: match your forms to the content people are browsing.
Traffic source targeting: display different lead gen forms to users coming from different channels/campaigns.
Intent-based lead capture: display your forms only for users performing high-intent actions (e.g. dwelling on ...

examples of email subject lines as they appear in an inbox
Subject line examples



The average character limit set by various email providers is 50 characters. Aim to keep it or your subject line will be cut short. And remember that mobile users see even less of the message.

TIP: Don’t overdo it ...

They give you insights into customer behavior and communication preferences. If you notice that certain emails are opened at higher rates, test further. Maybe the audience loves the content. Send them more like it! Do other subgroups react similarly?

3. Create segment groups from your contact base ...

What is CRM software used for?
Good CRM software gives you insight into the customer journey. They also provide management tools to help your teams collaborate. The best CRMs can even help you carry out business processes like sales and marketing.

CRM features help businesses:

4. Improve the ...

Choose a professional-looking email template. In Brevo, you don’t have to build your emails from scratch. Use a pre-made email template to save time. Focus instead on crafting a persuasive message.
email templates available in Brevo
Brevo’s free email template gallery

Design personalized emails ...